Jul 28, 2026
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4 min read
It's been under a cover for eight months and it costs you customers every week.
Jul 21, 2026
2 min read
Two questions worth sitting with before you open the shop doors tomorrow
Jul 17, 2026
And Why He's Not Scared Of A Quiet Week Or 2. And What It Took.
Newsletter
Jul 14, 2026
Jul 7, 2026
I pulled 6 months of data on 7 shops. The numbers didn't say what I expected.
Apr 2, 2026
3 min read
This is what the $80k shops built
Apr 1, 2026
and they die a slow, agonizing death.
Mar 31, 2026
The variable that changes everything
Mar 30, 2026
One shop stopped paying full price for every customer
Mar 28, 2026
Two shops, same city, same ad spend
Mar 27, 2026
The gap nobody talks about
Mar 23, 2026
5 min read
That exhaustion is a signal. But it has nothing to do with how hard you're working.
Mar 19, 2026
9 stages. 10 business functions. 1,429 data points. Find your stage.
Mar 16, 2026
6 min read
The owners who broke the cycle all hated this part at first.
