Marketing & Business Insights for Real Detail, PPF, Coating & Tinters. | Detailing Growth's DETAIL SHIFT Newsletter

Oct 16, 2025

•

7 min read

The one skill keeping you stuck at $30k

You've mastered paint correction. You can read paint depth like most people read a text message. You know exactly how much clear you can remove before you're in trouble.

Gabe Fletcher

The mistake that's costing you $200K (new Talkin' Paint Episode)

Oct 14, 2025

•

6 min read

The mistake that's costing you $200K (new Talkin' Paint Episode)

Some of you will listen to this and immediately see what you've been doing wrong. Some of you will listen and get defensive. Some of you won't listen at all because you're too busy grinding.

Gabe Fletcher

Oct 13, 2025

•

3 min read

Your Competitor Found the Porsche Dealer. You Found Facebook.

Do you want to know what makes shops successful? They test what works in their specific market!

Oct 9, 2025

•

3 min read

You're Paying $3k/Month for Someone Else's Playbook

A detailer just told me he signed a two-year contract with a marketing company that promised him 100 leads a month.

Oct 6, 2025

•

5 min read

The $2,700 PPF Story That Changed Everything

I know exactly why you're not getting Ferrari clients

Oct 2, 2025

•

5 min read

Why does he get $3,500 for the same ceramic coating you charge $950 for?

You let that BMW leave your shop yesterday knowing the door jambs weren't perfect.

Gabe Fletcher

Sep 29, 2025

•

5 min read

Why Good Shop Owners Build Businesses They Hate

You're waiting for permission to fix what's broken.

Gabe Fletcher

Sep 25, 2025

•

5 min read

You’re 0 days from quitting your shop.

Every Tuesday morning tells you if your business will make it.

Gabe Fletcher

Sep 22, 2025

•

4 min read

Winter Kills Detailing Businesses

Look at the left side of this business map. Every single problem listed is a symptom of the same disease.

Gabe Fletcher

Sep 18, 2025

•

3 min read

How This Shop Lost $50K in August

I spoke with a shop doing $30–40K monthly. What I heard made me physically uncomfortable.

Gabe Fletcher

Sep 15, 2025

•

4 min read

Your Fear → Why You’re Broke

Every shop owner tells me the same story. They have "ideas" for different services. "Concepts" for unique packages. "Thoughts" about new approaches.

Gabe Fletcher

Sep 11, 2025

•

3 min read

Why They Won’t Buy Coatings & PPF From You!

You built the perfect shop. Clean bays. Quality products. Certified installers. Professional website. Google reviews. Business cards. The works.

Gabe Fletcher

Sep 8, 2025

•

3 min read

Why Your Best Customer Told Me You're Too Cheap

Why Low Prices Will Kill Your Reputation (And How to Fix It)

Gabe Fletcher

Sep 4, 2025

•

3 min read

Warning: Your star employee is killing your business

What $100K Shop Owners Know About Hiring That You Don't...

Gabe Fletcher

The one skill keeping you stuck at $30k

The mistake that's costing you $200K (new Talkin' Paint Episode)

Your Competitor Found the Porsche Dealer. You Found Facebook.

You're Paying $3k/Month for Someone Else's Playbook

The $2,700 PPF Story That Changed Everything

Why does he get $3,500 for the same ceramic coating you charge $950 for?

Why Good Shop Owners Build Businesses They Hate

You’re 0 days from quitting your shop.

Winter Kills Detailing Businesses

How This Shop Lost $50K in August

Your Fear → Why You’re Broke

Why They Won’t Buy Coatings & PPF From You!

Why Your Best Customer Told Me You're Too Cheap

Warning: Your star employee is killing your business

Grow your shop with real strategies and no bull.