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I say hard things to people.
I know that about myself.
I'm the guy who will look at your business and tell you the thing you've been avoiding. The thing your buddy won't say because he doesn't want the awkward silence. The thing your spouse suspects but can't put into words because they're not in the industry.
Most people hear that hard thing and leave.
They go back to what's comfortable. They keep running the same plays and hoping for a different result.
I had a conversation with a shop owner recently. I told him, point blank, that his revenue problem was a him problem.
The way he was handling customers was costing him money every single week.
He was treating people like transactions.
-No repeat customers
-No referrals
-No tips
-No upgrades
Just a revolving door of one-time visits and a monthly number that never moved.
He could've gotten offended. He could've fired back with every excuse in the book. He could've ghosted and found someone who would pat him on the back and tell him the market was just slow.
He didn't do any of that.
He listened.
He changed how he ran sales. He changed how he talked to customers. He changed the entire energy of his shop from "get in, get out, get paid" to something that actually felt like a business worth running.
Now he's closing in on 60k months with 80k in his sights by summer.
That's what happens when you sit with the discomfort long enough to actually do something about it.
The ones who stay. The ones who hear the hard thing and don't flinch. The ones who make the change even when it feels wrong for the first few weeks.
Those are the ones sending me messages 6 months later wondering how they ever operated any other way.
The revenue ceiling you keep bumping against has very little to do with your market.
It has a lot to do with your operation.
-How you greet people when they walk in
-How you present your services
-How you follow up after the job is done
-How you make someone feel about spending money with you
That's the work. And it starts today.
If you're reading this and something hit a nerve, pay attention to that feeling. That's your signal.
Reply to this email and tell me the one thing you know you need to fix in your shop but keep putting off. I read every single one.
-G out