You've figured out PPF installation. You can stretch and position film so it looks invisible. You know how to handle curves and edges that would make most installers quit.
You have a schedule that stays full.
Then all of a sudden the numbers stop increasing.
Six months pass. Nothing changes.
This is what happens to you:
-You try Facebook ads. They laugh at you.
-You hire a marketing agency.
-They send you 10 leads that ghost you after the quote.
-You throw money at Google. The money evaporates.
You land on this belief that no one can change.
-Marketers are scams.
-The game is rigged.
-The big shops have connections you'll never have.
You being stuck there has N O T H I N G to do with any of the previous.
You're not stuck because marketing doesn't work for detailing shops.
You're stuck because you decided you can't learn it.
How’d that taste? I bet it tasted like .
I know.
You already learned how to run a complex service business.
-You learned how to install PPF without edge lift.
-You learned how to do a proper paint correction.
-You learned how to train installers who won't destroy a customer's paint.
-You learned how to manage people who show up late and make excuses.
-You learned how to read a profit and loss statement.
Nobody handed you a manual for any of that!!!!
You figured it out.
_You set money on fire learning PPF.
-You probably refunded a coating job that failed.
-You hired people who didn't work out.
-You tried things.
-You failed.
-You adjusted.
-You got better.
Marketing is just another skill you haven't learned yet or at bare minimum have taken the time to UNDERSTAND how to leverage it.
-Your brain fights this idea.
-Your brain wants to protect you.
-Your brain says the system is rigged because that feels safer than admitting you don't understand something.
When you decide the system is rigged, you get to stop trying.
-You get to blame external forces.
-The algorithm hates small businesses.
-The big shops have connections you'll never get.
-The market is saturated.
-Customers only care about price now.
Some of those things are partly true.
-Some markets are tougher.
-Some agencies actually are terrible.
-Some months are genuinely slow.
None of that is why you're stuck.
The shops doing $80k a month faced identical problems.
They ran ads that bombed.
They got burned by agencies.
They wasted money on marketing that went nowhere.
They just made a different choice about what that meant.
They didn't have secret contacts. They didn't get lucky. They didn't find some magic marketing person who actually knows detailing.
They stayed in learning mode.
They kept testing.
They studied what the top shops were doing.
They hired a mentor.
They bought someone’s program.
They tried something.
It failed.
They figured out why.
They tried something else.
They found one thing that worked.
They did more of that thing.
You already know how to do this.
You do it every day in your shop.
A coating fails after 18 months.
-You don't throw your hands up and say ceramic coatings are a scam.
-You investigate.
-You review your surface prep.
-You check your application technique.
-You test different products.
-You talk to other installers.
-You solve it.
Your best tint guy quits on a Tuesday.
-You don't decide hiring is impossible.
-You post the job again.
-You change your interview process.
-You offer better pay.
-You ask your current team who they know.
-You solve it.
Marketing is just another problem that needs solving.
The detailers who stay stuck treat marketing like it's mystical.
Like some people are born understanding Facebook ads and some people aren't.
Like there's a secret club they'll never get invited to.
That's not real.
Marketing is a skill.
You learn it exactly how you learned everything else.
-You start not knowing.
-You try something.
-It doesn't work.
-You figure out why.
-You try again differently.
-You get slightly better.
You keep going until you crack it.
The shops doing six figures a month are not smarter than you.
They're not more talented.
They didn't go to better schools.
They just stayed in the game long enough to figure it out.
They treated marketing like a technical skill to master instead of magic that either works or doesn't.
Here's what changes when you shift how you think about this.
When you believe the system is rigged, you're stuck in place.
You're waiting for conditions to change.
You're hoping the algorithm gets better.
You're wishing customers would stop being cheap.
You have no power.
When you believe you just haven't learned it yet, you're in motion.
You have work to do.
-You start asking different questions.
-You stop asking why nothing works.
-You start asking what you haven't tested yet.
-You study the shops that are winning.
-You find people who cracked the code.
-You test one thing.
-Then another.
You already proved you can build a detailing business from $0 to $30k a month.
-That took skills most people will never develop.
-You mastered technical skills that take years.
-You learned how to manage people.
-You learned how to run operations.
-You learned how to deliver consistent quality at volume.
You learned all of that from scratch.
Marketing is just the next thing on your list.
The ceiling you're hitting right now isn't built by market conditions.
It's not built by the competition.
It's not built by the economy.
It's built by what you decided you can learn.
You get to choose what happens next.
You can keep believing marketers are scams and the game is rigged.
-You'll stay exactly where you are.
-You'll still have a thirty thousand dollar a month business.
-That's more than most people ever build.
Nobody will judge you.
You can also decide you're going to figure this out.
-You can approach marketing the same way you approached learning how to install film or manage a team.
-You can find the people who actually understand how growth works in this industry.
-You can start testing.
You can learn.
Every shop that breaks through to $80k and beyond made that choice.
They stopped blaming the system.
They started learning how to win inside it.
This is exactly why I built ChipOne.ai.
(CHiPOne is the industry's only DETAILING INDUSTRY BUSINESS SUPPORT & MARKETING APPLICATION that has been designed, from the ground up to help you STOP sucking at marketing. ITS BETTER THAN CHATGPT, CLAUDE, AND ALL THE OTHER TOP MODELS, AND ITS FREEEE)
The shops that stay stuck:
-Keep waiting for marketing to get easier.
-Keep waiting for better agencies to magically appear.
-Keep waiting for customers to stop caring about price.
The shops that grow:
-Decide they're going to master this whether it's easy or not.