Best month ever!
You celebrated.
You felt like you finally made it.
You're doing the math in your head about what this means for the year.
About what you can finally afford.
About how this changes things.
Then you sit down to actually look at the numbers. And the money that should be there isn't there.
You made $40k. But you didn't keep $40k.
You didn't even keep half of it.
The money came in and it went right back out.
Payroll.
Materials.
Rent.
Insurance.
That PPF order.
The coating shipment.
The equipment repair you had to do.
The ads you're running.
The truck payment.
You look at what's left and it doesn't match what you thought you made.
This is the thing nobody talks about when they tell you to grow your revenue!
More revenue doesn't mean more money in your pocket.
It just means more money moving through your business.