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Not because it's controversial.
Not because people will disagree.
But because I'm calling out the exact pattern I see in 90% of detailing shops.
The pattern that keeps owners trapped on a hamster wheel they don't even realize they're on.
And if you're reading this, there's a really good chance you're stuck in it too.
The new episode of Talking Paint just dropped.
It's called "Why Detailers Keep Losing Customers"
I know. Sounds dramatic. But the math backs it up. The average shop is watching six figures walk out the door every year because of one simple misunderstanding about what actually builds a business.
Here are the 5 things you'll learn in this episode:
Why being the best technician is actually quicksand – Most shop owners think technical excellence is their competitive advantage. I break down why that's the exact opposite of true and what's actually keeping customers loyal.
The 14-month timeline of customer amnesia – There's a specific point where customers who loved your work completely forget you exist. I walk through the psychology of why this happens and how it's costing you repeat business.
The economics that make no sense – Shop owners will spend $1,800 on ads but won't spend $50 on a gift basket. I show you the actual ROI numbers that prove you're investing in the wrong places.
Why relationship maintenance feels unproductive – There's a psychological reason you avoid the highest leverage activity in your business. Once you understand it, you can't unsee it.
The compounding problem nobody talks about – You're not just losing one customer. You're losing one customer every single month as they hit a specific timeframe. I break down how this compounds and why it explains that hamster wheel feeling.
5 things to think about before you listen:
Do you know how many customers from the past 18 months are sitting in your phone right now? Most shop owners have no idea this number exists.
When was the last time you reached out to a past customer when you weren't trying to sell them something? If you can't remember, that's your answer.
What percentage of your revenue this month came from repeat customers versus new customers? The answer to this question determines whether you're building a business or just processing transactions.
How many customers do you think are using a different shop now even though they loved your work? This is the uncomfortable question most owners avoid.
If you took a week off right now, would your calendar stay full or would everything fall apart? Your answer reveals whether you built a brand or just a job for yourself.
This episode is 25 minutes. But the ideas in it could change how you run your business for the next 10 years.
Some of you will listen to this and immediately see what you've been doing wrong.
Some of you will listen and get defensive.
Some of you won't listen at all because you're too busy grinding.
The ones who listen and actually implement what I'm talking about will look back at this as the turning point. The moment they stopped working so hard for every dollar and started building something that actually compounds.
Let me know what you think. Hit reply and tell me if this hits home or if you think I'm full of it. Either way, I want to hear from you.
Gabe
P.S. - If this episode makes you realize you need help actually implementing this stuff instead of just knowing about it, that's exactly what we do at Detailing Growth. We help shop owners stop leaking customers and start building businesses that compound. Book a call here if you're ready to stop grinding.