Your best customers don't want a deal.
[READER POLL]
They want to be part of something exclusive.
They want to justify their choice to their peers.
They want to feel smart for finding you, not lucky for getting a bargain.
But when you’re the cheapest option for premium work, you create an identity crisis for your customers.
Someone with a $150,000 vehicle doesn’t brag about “finding a deal.”
They brag about:
Having the best.
Being exclusive.
Booking the service that others can’t get.
Price is a signal. It tells a story about who you are—and who your customers are.
When your price is too low, you’re telling the wrong story.
What Happens When You Position Yourself as Premium
Customers stop inspecting for flaws and start looking for perfection to showcase.
They stop questioning the value and start defending the investment.
They stop comparing you to others and start referring others to you.
Where Most Shops Fail
They raise prices without raising energy.
They ask for luxury money with economy presence.
If you’re going to charge premium prices, everything has to reflect premium value:
The way you answer the phone → not just professional, exceptional.
The way you schedule → not just convenient, exclusive.
The way you present the service → not just a quote, a consultation.
The way you deliver → not just complete, an experience.
The market doesn’t reward the cheapest option.
It rewards the clearest option.
Low prices don’t help anyone:
They don’t help you build a real business.
They don’t help your employees earn professional wages.
They don’t help your customers feel confident in their choice.
Premium pricing isn’t about greed. It’s about positioning. It’s about attracting the right people who value what you value.
The only thing worse than losing customers over price…
…is keeping customers despite your price.
👉 Price like the expert you are.
Your best customers are waiting for you to.
— Gabe