Six months in, he's getting 12 leads. Mostly tire kickers asking about $50 details. He's locked in for another 18 months at $3,000 per month.

This kills me:

He's in OC.
There's a Tesla in every third driveway.
New M4s and GT3s at every Cars and Coffee.

But his "marketing company" is running the same ads they run for a shop in rural Kansas.

Same landing pages.
Same targeting.
Same "get your car detailed" message that pulls in everyone looking for a cheap wash.

Not every market is the same.

And if you're surrounded by $100K vehicles but only attracting customers with $30K cars, the problem isn't the leads.

It's that someone's running a cookie-cutter campaign in a market that needs precision.

Another shop owner I know started with a 6-month agreement.

First month, his agency realized his town had more Raptors and King Ranch F-150s than sports cars.
They adjusted the messaging from "paint protection" to "protecting your investment."
Suddenly he's booked three weeks out with $2,500 tickets.

That competitor using the exact same Facebook ad template you've seen in three different states.
That website talking about "luxury services" when your market is contractors with diesel trucks.
That marketing "expert" promising you Tesla owners when you're in a town where the country club parking lot is full of Tahoes and Yukons!!!!