Marketing & Business Insights for Real Detail, PPF, Coating & Tinters.

This is the most expensive car in your shop

Jul 28, 2026

•

4 min read

This is the most expensive car in your shop

It's been under a cover for eight months and it costs you customers every week.

What does your shop look like in a year if nothing changes?

Jul 21, 2026

•

2 min read

What does your shop look like in a year if nothing changes?

Two questions worth sitting with before you open the shop doors tomorrow

Gabe Fletcher

Jul 17, 2026

•

2 min read

A Look Inside A $300k Shop In The Last 90 Days

And Why He's Not Scared Of A Quiet Week Or 2. And What It Took.

Newsletter

Jul 14, 2026

•

2 min read

The $200K hole "more leads" won't fill

Newsletter

Jul 7, 2026

•

2 min read

The biggest ad spender finished second to last

I pulled 6 months of data on 7 shops. The numbers didn't say what I expected.

Newsletter

Oct 20, 2025

•

7 min read

Your marketing is working. That's the problem.

I pulled up the numbers for a shop owner yesterday and showed him something he didn't want to see.

Gabe Fletcher

Oct 16, 2025

•

7 min read

The one skill keeping you stuck at $30k

You've mastered paint correction. You can read paint depth like most people read a text message. You know exactly how much clear you can remove before you're in trouble.

Gabe Fletcher

Oct 14, 2025

•

6 min read

The mistake that's costing you $200K (new Talkin' Paint Episode)

Some of you will listen to this and immediately see what you've been doing wrong. Some of you will listen and get defensive. Some of you won't listen at all because you're too busy grinding.

Gabe Fletcher

Oct 13, 2025

•

3 min read

Your Competitor Found the Porsche Dealer. You Found Facebook.

Do you want to know what makes shops successful? They test what works in their specific market!

Gabe Fletcher

Oct 9, 2025

•

3 min read

You're Paying $3k/Month for Someone Else's Playbook

A detailer just told me he signed a two-year contract with a marketing company that promised him 100 leads a month.

Gabe Fletcher

Oct 6, 2025

•

5 min read

The $2,700 PPF Story That Changed Everything

I know exactly why you're not getting Ferrari clients

Gabe Fletcher

Oct 2, 2025

•

5 min read

Why does he get $3,500 for the same ceramic coating you charge $950 for?

You let that BMW leave your shop yesterday knowing the door jambs weren't perfect.

Gabe Fletcher

Sep 29, 2025

•

5 min read

Why Good Shop Owners Build Businesses They Hate

You're waiting for permission to fix what's broken.

Gabe Fletcher

Sep 25, 2025

•

5 min read

You’re 0 days from quitting your shop.

Every Tuesday morning tells you if your business will make it.

Gabe Fletcher

This is the most expensive car in your shop

What does your shop look like in a year if nothing changes?

A Look Inside A $300k Shop In The Last 90 Days

The $200K hole "more leads" won't fill

The biggest ad spender finished second to last

Your marketing is working. That's the problem.

The one skill keeping you stuck at $30k

The mistake that's costing you $200K (new Talkin' Paint Episode)

Your Competitor Found the Porsche Dealer. You Found Facebook.

You're Paying $3k/Month for Someone Else's Playbook

The $2,700 PPF Story That Changed Everything

Why does he get $3,500 for the same ceramic coating you charge $950 for?

Why Good Shop Owners Build Businesses They Hate

You’re 0 days from quitting your shop.

Grow your shop with real strategies and no bull.